At the end of the day, it’s all about the client. As a result, your model of care needs to be centred around them. What do they want? What do they need? What are their goals and how can you empower them to get there?
In this section, we’ll take a hard look at the existing approach to client care. If you’ve been in the health and fitness industry for a while, you probably already know what we’re talking about: people are being diagnosed and simply told how we (and sometimes, they) are going to fix their problems. In this passive and patriarchal approach, the client has very little involvement and sometimes very little success in achieving symptomatic relief.
But that ends here.
By completing part 1 of the “From Guru to Guide” mini-series, you’ll learn how to partner with your clients and involve them in the decision-making process. By doing so, you’ll not only empower your clients, but you’ll take the pressure off yourself to have all the answers. You’ll take the first step in transforming from fixer to trusted consultant.